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Products that Simplify Everyday Life

Discover functional Nordic and European designs, primarily—but not exclusively—from Sweden, Denmark, Norway and Finland. Our range covers everything from furniture and maternity wear to fashion and products for babies and children. You’ll find practical, high-quality items to suit every need and budget, with some more affordable than others.

Browse our blog for the latest trends, news and bite-sized articles to spark your inspiration.

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Latest Trends, News and Articles


Juli 26,2025

Juli 26,2025

Recent Posts

Make your Sleeping Experience Something special

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Consistently getting less than sareven hours of sleep each night can jeopardize your health and safety, making it crucial to prioritize and safeguard your daily sleep

Photo by Taryn Elliott

There are numerous reasons, such as work-related stress and family obligations, as well as the use of electronic devices, that can disrupt your ability to achieve restful sleep, including the comfort of your bed or mattress, as well as the overall ambiance of your bedroom being a significant contributing factor

woman-sleeping

The design and comfort of your sleeping environment can significantly improve the quality of your sleep, making it a worthwhile investment. If you're considering updating your bedroom or simply want to enhance your sleeping experience, there are resources available to help you find high-quality, well-designed beds at an affordable price

Igrid Bergman & Greta Garbo Swedish Hollywood Icons

Ingrid Bergman-Swedish actress


Ingrid Bergman and Greta Garbo were two strong and successful women who, through their talent and commitment, have become a unique part of Swedish film history. Ingrid Bergman, who had her breakthrough with the title role in the movie "Casablanca" in 1942 and appeared in several Hitchcock movies, received three Oscar statuettes during her career. Greta Garbo has been named the fifth best actress of all time by the American Film Institute

Hollywood

Ingrid Bergman: A Life in Picture Published to celebrate the centenary of her birth, this beautifully produced visual biography pays tribute to one of film's greatest actresses

Check it out on Amazon now
Juli 26,2025

Did you Know?

Swedish Quality Baby Carrier ( Close to the heart

In 1973, BabyBjörn AB introduced the first baby carrier, called Hjärtenära ( Close to the heart ). This brilliant creation is ideal for carrying your newborn baby outdoors in a natural position. Research has shown the significance of close physical and eye contact with parents, particularly during the first six months of a child's life. In the 1970s, the baby carrier became a symbol of equality and sustainable living in Scandinavia

Baby Carrier

Today, over 30 million children have been carried around the world with this wonderful invention

Fjällräven Hailing from the town of Örnsköldsvik

Fjällräven is a company specializing in outdoor apparel and gear, dedicated to enhancing accessibility to nature. The products of Swedish Fjällräven means "The Arctic Fox" are a collection of new creations and beloved classics.

trekking-nordic-man

They are very popular for their high quality, functionality and good sustainable materials that lasts for generationst They hold a strong market position in the Nordic region and have expanded their presence to various European countries. By 2017, Fjällräven products were sold in more than 40 countries .

Check it out now !

Norwegian brand designed for extreme weather

Helly Hansen is a legendary Norwegian brand founded in 1877 by sea captain Helly Juell Hansen. Known for its high-performance outdoor gear, the company pioneered waterproof fabrics and layering systems designed for extreme weather. Their Helly Tech waterproof jackets and rugged boots shrug off rain, wind and rough terrain so you can focus on crunching through pine needles or chasing sunrise views. Gear up, hit the path and let nature do the talking

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Juli 26,2025

What's New

Afrodable Summer Sales
Deals on Candles Direct

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The WoodWick Vanilla and Sea Salt Aromatic Candle fills your home with a delightful fragrance, creating a cozy atmosphere where you can truly relax

Woodwick-Vanilla-and-Sea-Salt

This unique WoodWick candle emits a soft crackling sound while releasing the soothing scents of fresh sea salt and sweet vanilla. It features an elongated wooden wick that gives the flame an elegant appearance and offers up to 50 hours of burn time. Housed in a stylish elliptical glass jar, it is easy to store and visually stunning.

Check it out on Candles Direct

Jun 21, 2025

The Same Dedication to
Timeless Quality

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Oak Furniture Superstore, known for its online furniture sales, has just announced the opening of its first-ever physical store. This new store, called Oak&More, is located on Mallory Road, Fengate, in Peterborough and officially opened on June 14, 2025 . O F S, introduce new logo : Oak&More

Simplicity and Elegance Minimalist Floor Lamp

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The Lightsin floor lamp features a minimalist design that suits anyone who values simple elegance. Its slim black pole stands out against a tinted glass shade, casting a warm and inviting glow. Crafted from high-quality glass, the shade softens the light, and a convenient foot switch lets you turn the lamp on and off with a tap.

Check it out on home and living